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I was really disappointed to find the same problems with tvOS having moved from a pair of Shields.

The ads hadn’t rolled out yet on Shield when I moved over but for some reason I just assumed Apple wouldn’t be shilling ads at me constantly for services I don’t have, or trying to sell me content I already have access to.

More fool me. Fire TV is worse, but I’ve heard Roku is much the same.

The Smart TV ecosystem is rot all over.

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Can you be more specific? I have multiple Apple TV STBs and don't see what you're describing.

They’re probably talking about the Apple TV App on tvOS, which searches services you don’t necessarily have. You can get rid of it though, so I don’t know what the big deal is.

You can get rid of it - for now. That's what the whole thread is about: there weren't ads until there were.

Years ago, the App Store also used to not show ads.

Exactly - it’s identical to the problem in this thread.

Google TV launcher == Apple TV app on tvOS

You can remove the Google TV launcher but with it huge amounts of device functionality (including search). Same as for the TV app.

Literally zero difference other than the customary Apple free pass they always get.

On Roku, not sure of the others, standard router-level adblock worked.

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