Why do so many companies make this infuriating mistake? They either don't have this page or it's completely in a completely obscure location. From the front page I click on "Spotify Premium" link (or "Unlimited") and it takes me to a sign up page.
Fail.
Here's a tip: NEVER, EVER ask for registration information until you're sure the customer actually wants to sign up. I want to see what I will be getting so I can make a decision.
The video is well-produced but it doesn't actually tell me anything. How does the service work? What do I need? Is it an app or Flash? Take this iconic iPod video [1]. It uses only FOUR words but manages to tell me everything I need to know (those words are "iPod" and "Mac or PC").
This might be a great service but I hazard to think how many customers they're going to scare away (well, more annoy actually) with this bad UX.