Oh. "too nuanced". The author is too soft. Most probable reason is that business owners are assholes.
EDIT: oh, and because most developers are spineless creatures not being able to stand up for their principles, unlike the author. If everybody really cared about privacy as they say they do we wouldn't have so many issues. I mean, somebody is implementing all those features.
sorry for the harsh tone but I don't know how to say it any other way. When developers - professionals who enjoy royal treatment on the job market at the moment - are too afraid to upset their employers over an ethical question, it makes me mad.