That is, say there is a plan on their site for a 2BD/2BA house, the floor plan is very simple and a builder that is unaware of this company ends up copying the floor plan for no other reason that it happens to be a very common floorplan. Could this company still pursue damages?
When we think of copyright we often think of companies like Google copyrighting the word "Google". Now you can't go out and use "Google" in your own work, it's pretty dang obvious. But what if Google copyrighted the "Google Grilled Cheese Sandwich" which is just a regular grilled cheese sandwich, could they really go after folks who just happened to make the exact same grilled cheese sandwich just because making one is pretty obvious.