Google image search "car factory" and it's super obviously it's quite labour intensive. I'm not sure why an investment in robots has to be "new ground".
GM is of course tied in with the UAW, so they're going to be as favorable to labor as possible in their promo videos, but take a look at this video of one of their production facilities, this is reflective of the amount of manual input into modern automotive production:
But to see how much robots actually do nowadays, compare that to auto assembly from decades ago when robots were new, or further back when they did not exist