The social liberals are the 3rd political group who used it, i'd say at least as efficiently as the far right (first group that used internet to shift the Overton window) and more efficiently than the libertarian/fiscal liberals (second group).
But as social liberals are far more numerous than the far right, the impact is magnified. I find it hypocrite that members of the first two group trying to open the overton window are calling them out on this.
It’s not totally accurate: boycotts have been around much longer, and can serve broader purposes. I think it’s fair to say that evangelicals were the first to boycott companies based not on their systemic practices but on individual people’s lifestyles.
I remember in the 90s when Amy Grant, a contemporary Christian music icon, was shunned because she got a divorce. Fast forward to 200X when the Dixie Chicks were then canceled for criticizing GWB. We could also jump back to Bill Clinton’s impeachment…
https://religionnews.com/2020/06/17/evangelicals-perfected-c...