Plant-based meat substitutes are ridiculous. Americans, North and South, eat way too much meat (Europeans eat much less). To cut down on the extravagant amounts of meat consumed in the Americas is a great idea, but why do those need to be replaced with meat substitutes? Teach people to cook good food with plants, otherwise you're just keeping them dependent on the food industry that just wants to sell them cheap overprocessed shit that makes them sick and sad.