There are a couple ways to think about this. Yes, automation has occurred, often at the level of a single machine. There is a difference between automation and optimization. And there are multiple levels to which both can be applied. One area where most previous optimizers fail, and where deep RL can make real contributions, is in the coordination of larger systems. An analogy would be the teams of agents that OpenAI trained to win at Dota 2. Similar teamwork can produce better results in industrial settings than they are currently achieving by automating or optimizing the behavior at a machine-level. The trick is to optimize groups of machines, entire plants, and networks of plants (e.g. through planning where to send items to be processed).
In the world of supply chain and industrial control, people typically fight hard to get an additional 1% gain in optimization. Deep RL can often surface decision paths that lead to double-digit gains, and those gains, for many companies, will be worth a lot of money.
Fwiw, it does not cost anywhere near $500M to train deep RL.