Companies like MS and Adobe know this. They have to perform regular anti pitacy charades, but they vastly prefer someone pirating -a potential future buy- to someone buying an alternative - an actual lost sale.
Same dynamic in hollywood: Pirating a film is vastly better for them than finding alternative hobbies and not buying the series merchandise.
Now as far as I know, there aren't any -good- film editing alternatives that are free. I have tried a fair few open source alternatives and they are pitiful compared to adobe premiere. So while I can't recommend pirating, if you're a film student... I can understand it. It's how the industry is, sadly.
I've only used it for fairly basic work, but DaVinci Resolve[1] seems pretty good. Not open source, but the free version is licenced for commercial use and AFAICT it seems to have a fairly complete feature set. I suspect it would be sufficient for many use cases.
[1] https://www.blackmagicdesign.com/uk/products/davinciresolve/...
Resolve is probably one of the software packages with the most intelligent free / paid feature split out there. The free version is really, really good and has almost no limitations, but professionals will want the paid version to get the last few percent out of it.
There's a little bit of a learning curve to Resolve for casual use, but since Resolve 16 has gotten the "cut" page the learning curve has been flattened quite a lot I'd say. Overall it's fantastic software.
Adobe was in the same situation years ago. It provided products generating thousands of dollars in value a year for professionals and the corporate world. Photoshop CS6 cost $700, the version of it for "students" $250. This put it well out of the budget range of most ordinary people. Photoshop was built for a relatively small target audience. You might argue that piracy was the normal, expected solution to this. The "real" customers were supposed to pay for it. Either way, this generated a lot of ill will toward Adobe and turned pirating Photoshop into a bit of a meme.
That changed when Adobe realized you could nickle and dime people out of the same amount of money in the long run. The photography subscription (Photoshop + Lightroom) costs $720 over six years. Given that Adobe offered upgrade promotions (e.g. CS5 to CS6) for about half off, it's roughly the same price as it was before. This approach makes it much more palatable to the average consumer (for the same reason that people are willing to buy sofas on payment plans). The only people this pisses off are a handful of hardcore users who expect to "own" all the software they use, but probably not the corporate world which is used to paying subscriptions. It almost certainly makes them far more money through making the software available to those who can't (or won't) pay the one-time price.
> The only people this pisses off are a handful of hardcore users who expect to "own" all the software they use
Also the people that want to be able to access their files forever. Not only when people chose to stop paying, Adobe won't even let people pay for some of the old versions of their subscription software. Hope it imports into the new version correctly!
Very interesting analysis. I was inclined to doubt it so I checked and you are absolutely right: Adobe does indeed have a Photoshop + Lightroom bundle [0] that costs ~$10/month or $119.88/yr, such that it comes to $720 over a six-year period.
[0] https://www.adobe.com/products/photoshop-lightroom/pricing-i...