I don't run Maddy, but I do run email for an organization of a few thousand people. It happens on occasion from various providers, The larger organizations(MS,Google,etc) will spam your logs SMTP errors with a URL. You visit the URL and do whatever actions they want that particular day and life goes on. It's not hard, but it is a bit annoying sometimes.
Generally if you have a static IP and you don't go being all stupid with spam, it's not THAT difficult, but you do have to jump a few hoops and then occasionally play wackamole with their spam prevention junk for the month.
It seems to come in waves, like email will be fine for a few months and then 1 provider after another will be all upset about gosh knows what that day and you have to visit URL's and push a few buttons.
I've been to lazy to track it, and the various reasons for that particular day, but this has been my experience. A few times a year you have to go babysit SMTP so email can be delivered again.