One of them is you are ready to lose the hostage in the worst case scenario. That’s how the police sees it, because the society benefits more from being firm in individual cases than losing a few of its members that might not come back anyway.
That’s a hard one to swallow, hard enough that govs also sometimes can’t follow the mantra and just pay the ransom.
It’s crazy hard to get people to sacrifice themselves for the better good, it’s yet a bigger ask for corporations who already screw the public day in day out.