Webflow - marketing site, blog, help docs, changelog
Audienceful for Webflow - for publishing content to Webflow, sending email newsletters, capturing email sign ups, social post automation, and other stuff (we're in the beta and know the founders, killer tool: https://audienceful.com )
Crisp - Live chat and shared team inbox for inbound leads
Lemlist/Reply.io - For cold email (outbound)
Builtwith - For finding leads who use our competitors
Fathom - GDPR friendly analytics for our landing page (so much easier to understand than Google analytics, especially the horrible new GA4)
Keyword listening - we use a bunch of tools for this to find leads outbound, like F5Bot, PMAlerts, Google Alerts, Tweetdeck, etc.
Hubspot CRM - but are not loving how clunky the UI is
Slack - for all team notifications (eg. new inbound lead from Crisp, etc)
Notion/Airtable - for project management and creating mini-CRMs for quick outbound experiments
Here's how our sales process works:
Inbound, we attract visitors from Google with SEO content published to Webflow via Audienceful, then collect email leads on that content. We keep those leads warm and eventually convert them with email newsletters (where we share valuable information, not sales offers) created via Audienceful.
On the inbound side, we also get some leads from Live Chat and social, but most customers are coming in from the SEO content and email newsletter.
Outbound, we assemble leads off Linkedin/Niche industry sites/Builtwith/our newsletter/etc. then qualify those leads and put them into Hubspot (or just airtable if it needs to be quick) to systematically reach out and track email communication we have with them.