"Super Secure" is obviously marketing copy and not an existing security spec. The actual security is explained below.
Regardless, any small business with a loyalty program would pick up on some guy that comes in repeatedly for free stuff. Their reports would probably indicate it too. An electronic version like this is definitely more secure than a punchcard, which can easily be gamed by going to your local art store.
hardware took ages to develop.. It still doesn't work for BB.. ;)