It's already happening. In the future we'll know thing like who out of our friends has bought this bad, who has bought this brand, who bought competitor brands, what do people think of this brand, and we'll have ways to communicate with them to find out more. Understanding sociability will become a core requirement for designing online. Almost all of us will need to become skilled in social web design. (Slide 33)
I don't want that. I don't want random sources or websites knowing who I am, who my friends are, and who bought their products and who didn't. I want to remain anonymous and protect my data. Of course, I won't be someone who visits these websites, I prefer markets and anonymity.