Indeed, the opposite of all three assertions is true in practically every project I ever worked on. Not sure if the author is joking, or simply has no software dev experience.
I also recognise the fuzzier process of designing features with stakeholders, implementing them, deploying them and having them tested in the market as something between the Rocket Launch (for the technical process from ideation to deployment and subsequent maintenance) and Stock Picking (for the product/market fit).
To finish populating the 2x2 matrix, the Novice Bowler approach is more similar to what many of the students used to do back when I was tutoring Algorithms and Data Structures at uni. They'd throw things at the IDE until it compiled, and call it a day.