What might throw people off is that it is functional (which applies to Scheme/Guile as well).
I think the biggest problem of Nix is that the area it covers is so vast and because of that it is suffering from not having enough people working on it, which also affects the quality of the documentation. I don't know where Guix is in this area.
Regarding the language being dynamic, I recently found that there's work on making a typed language: https://github.com/tweag/nickel
Perhaps it can solve this problem.