I think it’s easy to conflate the two since news articles tend to not make a clear distinction unfortunately. Try searching “men buzzfeed” and then “women buzzfeed”. Go to news section on Google. One search will result in positive/uplifting for one gender and quite the opposite for the other

Toxic masculinity in the media has now come to encompass any quality in a person they don’t like. A weight lifter is an asshole? It’s because of a toxic masculinity problem in weight lifting. Positive traits in men as a broad population are regularly cast to toxic masculinity in individuals by lazy writers.