This is missing the point - Person A wants their next car to have certain features, but person B also wants their next car to have certain features which person A doesn't want. Car companies aren't going to make 200 car variants with different features combinations, they're just going to group all the features people want into new cars and ship it to everyone. To stay competitive they just put out whatever it going to sell and 90%+ of people are fine with the increasing level of touchscreen controls, so they'll keep moving towards that since it also ends up reducing COGS and simplifies assembly of the dashboard, increasing margin. Person A can not buy the car if it doesn’t suit them.