Let's pretend this was an Intel product and Intel's typical yield was like 150 CPUs / wafer. Using high-end Intel CPUs as a price-point, we would already be in the $300,000 price range for this chip.
But this isn't an Intel product and not made at scale, more likely to-order. Further they don't just sell you the wafer/chip, but a complete solution. They have to recoup development costs with much fewer units sold.
I wouldn't be surprised if this goes for $2m - $5m.
Edit: The previous generation of this product was sold "for a couple million" according to some voices on the internet.
If you can calculate and iterate fast something you want to build / identify where it is feasible to drill / etc. then the price of this is peanuts compared with doing the wrong thing (tm).
A friend that works in risk management told me a financial institution you must have enough cash 'at rest' to cover your part of your whole VAR.
The problem here is VAR is hard to calculate.
For a small bank it might be simple, but for a big one exposed to ousands of financial instruments it is not simple...
... and every million that you can have at work counts.
They do seem to sell actual systems, though. For several millions a piece, so not exactly a product for the masses.