An audience of one is specific. Whether it’s you or someone you know well, there are clear preferences that you can cater to. They have a manageable number of needs and pieces of feedback. Which means that creating for an audience of one is specific and attainable. You have a goal post that can tell you whether you scored or didn’t, so failure and success are both explicitly defined. Now, you know what to make, but more importantly, you know exactly when you’ve failed making it."
Interesting quote. What was not mentioned is how to find the audience for what you create; whether it's a new thing with a new market to be created or an improvement on an existing thing with an existing market.
An interesting blog on why it's important to find the right audience for your work is https://leveragethoughts.substack.com/p/cracking-the-who-you...