Well that’s not true. Let’s just look at game stores. It’s super fragmented because companies want to control everything.
They optimise for profit not end-user experience. On the other hand within the iOS ecosystem the store optimises for the end-user (more or less).
So enabling different stores will create a more fractured ecosystem. Something that hinders my experience. Why would I support this?
I’d only support it if:
* All apps from other stores are always in the App Store
* All apps still use the in-app payment functionality and not some 3rd party system that I’m not sure steals my data. I’m also okay if the apps are forced to use Apple Pay if they don’t want to use in-app purchase functionality.
With that said I don’t see how any of those can be enforced.
What is essentially going to happen is to lower the overall security of apps on the iOS platform.