Do you think people who implement ui changes are paid with same money as those who implement encryption api?
And apparently the board thumbs that up. That's the scope of the problem: "look we make the UI changes" is the "color of the shed" easy to understand illusion of "something" being done.
Also honestly any developer worth keeping could figure out the task at hand given sufficient time. So to talk about developers as if there's a developer who can only alter the rendering of tabs and what not is kinda silly.