A change in your usage pattern could be used to ID any number of private things that could then be used against you:
- When you’ve gone on vacation and your home is unattended.
- When you have an additional tenant, a long-term houseguest, have a new significant other or even have a baby.
- Whether or not you’re actually working when you’re working from home.
- Homes that use greater than X amount of electricity are at greater risk of Y and so your home owners/rental/car insurance premium goes up.
- People who play computer/video games late at night are at higher risk for health issues is your health insurance premium goes up.
And I bet there are other, much more subtle things they could figure out once given the opportunity to vacuum up your data: like estimate what temperature you set your AC to and determine whether or not someone in the house was awake at any given moment of any given day.