What $random industry doesn't operate by exploiting $random people? It's the same for programmers and rock stars, unless you go the DIY/startup route.
While admirable, that's not exactly the definition of "creativity" in my books, especially not in the programming sense.
In fact, I would speculate that somewhere out there, there are .net DBA code monkeys doing more creative things to keep an aging insurance database infrastructure from collapsing than Zuckerberg did for facebook.
the key difference is freedom/autonomy.
Creativity is not art.
Maybe the insurance database programmer is the coder equivalent of a session musician?