The vast majority of non-commercial truck use is not towing or hauling. Just look at the pickups you see on the road. Most are just luxury vehicles at this point. Not much difference than a slightly more practical sportscar.
For Ford, the most popular Truck, 50-60% of Trucks are F150 XL, or XLT, the XL is the base work truck, the XLT as the common features but not level of luxury of the Lariat, or Platinum Trucks.
You can't own medium or larger sized boat or trailer if you don't have a truck to pull it with without jumping through massive hoops like borrowing, renting one, or putting together a dangerous contraption on a vehicle not legally rated to pulling that weight.