Looking at the whole internet as a sort of "Pandora for Books" has been great for me.

I try to recognize when I'm consuming too much short text, like your comment, and then I'll go an pick up a book instead.

I'll let myself drift on the web a bit more when I'm between books, but when I start to get interested in a particular subject, I go looking for a book on it instead of the (usually) much lower quality online discussion.

This includes both fiction and non-fiction. I just finished a Del Rey Star Wars book - much more enjoyable than viewing another Prequel Meme.