I think this is needed because the security industry seems to be well on the way to adopting paying off these people as a routine cost of business. That is going to lead to an absolute disaster if it is allowed to continue and grow.
It needs to be a double edged sword though where companies are just as afraid of facilitating ransomware attacks as they would be of the consequences of facilitating terrorists. In other words, this will only work if it means company's are taking the threat more seriously, not less.