I don't get it, how would you be paying more for an AppStore?
Also, my experience aligns with this too. I dont game on my phone and basically use default apps. I use the United app to book flights but could easily use the mobile website. Same with Twitter
Your purchasing habits are not indicative of the mainstream; further, the iPhone isn't priced based on cost to the cost to design or manufacture.
This is also entirely hypothetical because Apple has really good margins on their phone sales.