This isn’t so much a call to action against Apple’s fees.
It’s pointing out something that I’ve felt building over the last couple of years out of Apple, which is an attitude of hubris, contempt, and a “taking for granted” of Apple’s developers.
The WWDC spiel of how much they value us has become trite and transparent.
They do produce some really nice tools and APIs. I can’t knock what they provide developers.
But often times the attitude beneath the veneer is a precursor of things to come, and it’s becoming noticeable that Apple’s culture seems to care less about its developers now than before.
You might say “sure, but so what? Developers are part of the means to an end of selling stuff”, and you’re not wrong.
But one of the things I loved about Apple circa 2009 was their respect for their user. It was palpable and magical, even.
Then, learning Cocoa and Interface Builder coming from Eclipse and Java, that same respect seemed to permeate their dev environment as well.
That seems lost. Following some of their tech leads on Twitter exposes some rather vitriolic feelings towards people in general.
Customers, be they users or devs, deserve respect. Apple used to be great at giving that respect. I fear it’s slipping away culturally, and is worth calling out.