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I assume you're identifying businesses to contact by those that don't have websites, or have bad ones?

If so, what if in addition to offering subscriptions to your product, you offered website design services (can be easily offloaded) along with that subscription? That way, they get a site built for them, but they can do the updates themselves.

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Thanks for the input! We do actually offer that as well. And at pretty darn competitive rates (because we can build sites very quickly), but have not had any interest from that angle yet either. Yes, we've contacted businesses which have terrible / no websites. But it's surprisingly tricky getting people out of the mindset of "I hate my current website setup, so all website setups must be terrible"

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