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SNL also famously made fun of Smucker's Jelly, but they're still doing $8 billion in annual sales nonetheless.

("Smucker's" sounds like the Yiddish "schmuck", derived from the German word for "ornament" or "jewelry". It's a slang term for male genitalia)

I'd say it depends on whether they're successful. "iPad" was widely skewered as a branding choice in popular media, and we see how that turned out.

I have serious doubts that SNL is culturally relevant enough in 2021 to trigger a rebranding exercise for this company.

It's not that SNL is some strong influencer, it's just indicative that the current name will be an easy punchline and feed into existing fears.

The joke isn't funny. Just like the rest of SNL. Boom will be fine.

Seriously. Did any of you think "explosion" before "sonic boom" when hearing of this company for the first time? If so, would that actually influence your perception of the safety of their planes?

It's not SNL's influence, it's the fact that the brand has filtered into mainstream entertainment as the butt of a joke. Think of it as a signal of a larger problem.