You could start off with the basic "if you're dealt these cards, should you hold/fold?" and then layer on additional complexity in terms of stack size, position, etc. That would make it less intimidating/multivariate.
Can you explain what features you are keeping behind a paywall and why? This looks like something that could really help a lot of people, that would not have high ongoing costs, and that therefore could make a great business.
Only question — what is your moat? Not to say you can't succeed without a moat from day one, but it changes the calculus on growth/revenue (in favor of growing faster to capture the market, and then iterating on revenue later once you're the main player).