It's about the smartphone platforms.
If you look at smartphone platforms you have to
include the non-phone items.
Dude, read that sentence you just wrote again.They run all the same software. For 99% of programs, if they work on the phones, they'll work on the non-phone items (however sometimes less well). This goes for android as well as iOS as well as blackberry
Additionally - meditate on the following koan: if a vendor builds a platform, and nobody builds a device for it, will it still be hyped by the tech-press?