I’ve only considered Amazon Fire tablets as a cheap tablet you might give to a child, relative to spending several hundred dollars on an iPad or higher end Android tablet. I never quite understood who is the target audience for these devices though. I was recently in an Amazon Books store and tried the higher end model. It felt very unresponsive and clunky. But I’ll assume Amazon continues to produce these because they help get people into the Prime ecosystem with the tight Amazon Video and Kindle integration?
The worst part on the device I tested was how it has the Kindle app built in. And the main screen was just ads labeled as “recommendations”.