The super embarrassing thing for Facebook is that Google already told them what they were going to do. Take a look at this slideshow by Google's UX team a whole year ago [1]. That's right it's Circles!
Google has really done their homework on what makes a social network work and Facebook has no excuse for executing their own version of Circles so poorly with Groups and Lists. They've wasted valuable time pandering to advertisers when it was blatantly obvious what was coming. Google's vision wasn't secret.
[1] http://www.slideshare.net/padday/the-real-life-social-networ...