> The average consumer is an idiot, so the bean counters keep milking them... They want pizzaz over functionality and durability. They want shiny stuff in a bigger box... The industrial, military and commercial market doesn't mess around. They want to purchase equipment that works reliably and performs to a specification. It's professional and their livelihood depends on it. It sort of self filters the entire market. Shitty things drop off the radar due to poor sales.

This sounds like a cool hobby and conversation starter. But it's hard to take the author seriously when he proselytizes on the practical virtues of buying ejector seats over retail chairs. Industrial goods are often built for very specific use-cases. If those use-cases don't align with your own needs, you're just paying a lot of money for something you don't need. And often, something that fails to deliver on your actual needs.