The problem is that the stuff with NovaMin is not typically available in the US. I just searched Amazon and found that they do sell small tubes of the real thing for about $14 each. Looks like it is coming from Canada.
https://www.amazon.com/Sensodyne-Protect-Whitening-Toothpast...
Here is a 2013 article:
https://ceramics.org/ceramic-tech-today/biomaterials/gsk-dro...