Another writing tip, which is the antithesis of today's recipe blogging culture to which this post belongs.

- If I can't find the most important part of your writing in 3 seconds, I've already moved on.

Take the linked article - I clicked on it for a writing tip. In the first paragraph they suddenly tell me it's not about a writing tip, it's 'weaving together three things'.

Now I scan the article quickly looking for the writing tip, because I don't care about the history of the writing tip before I've evaluated if it's any good.

3 seconds are up, and my patience is gone, and while the author is very interested in their history of writing tutorials at oxford, literally nobody else is.

I'll only care about it if I think the writing tip is interesting, but I can't find the writing tip because it's organized like a recipe blog - you click for a recipe, and they hide the recipe somewhere on the page. At least with recipes you can recognize the format of the recipe down the page somewhere, making scanning easier. With this I can't even do that.

So here's the writing tip for the author - don't hook someone in promising a writing tip, and then hide that writing tip. If it's enough of a tip to get me interested in your story, I'll read it. If it's not, then you just clickbaited me and nothing you write matters.

I classify this as some sort of weird ultra snobbery ('I learned this at oxford') clickbait ('here's a writing tip I'm going to hide in a diary entry'). Promise me a writing tip, give me the writing tip, or lose my interest forever (because now I classify you as recipe blog I won't click on it again).