TVs are so cheap now because of ad subsidies. That 42” panel wouldn’t cost $199 if it weren’t for ads.
There is precedent for this too. Amazon Kindles came (come?) with two options - one with ads and one without. The latter cost something like $20 more. That was good!
Having said that, I bought the one without ads and they increasingly, with software updates, devoted greater and greater screen space to the Amazon ebook store. I consider that to be an ad too (and arguably worse because of anti-competitiveness reasons).
The same surveillance capitalism runs on a multi-thousand dollar OLED panel.