That’s why I’ve completely changed my position on who should be using what tech to build sites. There is no one-size-fits-all solution.
I now recommend clients three options, based on the type of business:
1) If they’re a local small business (eg. Restaurant, flower shop) or solo creative business like a photographer or videographer, just do Squarespace. Wordpress is way too complex for their needs and they will easily shoot themselves in the foot.
2) If it’s a Saas company, tech startup, design agency, or enterprise, I strongly strongly recommend Webflow for their marketing site even though they think they want JAMstack. When the marketing team starts pulling dev time to redesign parts of the site every week, they immediately will regret the JAMstack decision.
3) if it’s a media/content business, always go Wordpress. Their employees will already be familiar with it, and the collaborative editing and SEO experience cannot be beat for publishing content on a daily basis. Combine this with plugins for newsletters and social integrations and the extra hassle of Wordpress is worth it for them.