Hey Edwin,

Think it would be reasonable to also simply acknowledge that good small ideas might eventually become features of the platform:

<< Smaller companies make products that build upon, or fill gaps within, platforms from larger companies. The best of those ideas — ideas that truly would be better “built in”, eventually do get built in. The small innovators need to adapt or die (or get acquired, and become the built-in version) >>

from https://daringfireball.net/2021/05/apple_built_in_advantage