When a seller creates a Stripe account to use Payment Links, they go through the same review processes (and face the same stringent regulations from card networks and banks) as any seller who creates a Stripe account to integrate our Payments API directly with their website. They will be rejected by Stripe if they violate our terms of service (i.e., if they're fraudulent).
Sellers will be able to see if the buying process is started when a payment link is clicked: either through the Stripe Dashboard or through the API by listening for `payment_intent.created`.