> "If you have to convince yourself to keep going on The Idea, that’s the wrong one."

That's the part that really spooks me. A lot of the things I've done that I'm most proud of are things that at various times I had to convince myself to work on.

I like what Steve Jobs said: '...I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.'