People get CTE from extreme sports, Dave Mirra being a famous example. I think playing the sport safely is something that should be encouraged.
I wouldn't support a law requiring skateboard companies to use gear in their ads, but I do think that applying pressure to get them to show gear makes sense.
Likely I'd appeal to moms after I got the cool kids though, social media style.
> 2. (by extension) A person, of any gender, who exhibits characteristics attributed to schoolteachers of the old times, such as strict enforcement of arbitrary rules.
https://en.wiktionary.org/wiki/schoolmarm#English ('marm' being apparently a (US only?) variant of 'ma'am')
[NB, delightfully, and presumably unrelatedly (though not listed as a separate etymology):
> 3. (forestry) A tree with two or more trunks; a forked tree.
]