it's called "panenka" after a player that used to do this in high-stakes games to rub it in. You have to fake your run-up well - otherwise good keepers will notice the difference in run-up and make you look like an idiot [1]
I don't think it's the best chance. Panenkas are about 50-50 and normal penalties are about 70%-30%. And most of that 30% is missing the goal completely. If you go hard either side and don't miss the goal it's almost 100% no matter if the keeper dives the right way.
Then there are strikers like Lewandowski who wait for keeper to decide and go the other way [2]. This is all about developing a subconscious routine and doing it mechanically without thinking. You have no time to consciously process the data and choose the other side.
[1] https://www.youtube.com/watch?v=CWBBlpyDfUI [2] https://www.youtube.com/watch?v=vrXoQKmZui8