https://freakonomics.com/2010/06/14/what-to-do-with-your-pen...
https://freakonomics.com/2010/06/14/what-to-do-with-your-pen...
it's called "panenka" after a player that used to do this in high-stakes games to rub it in. You have to fake your run-up well - otherwise good keepers will notice the difference in run-up and make you look like an idiot [1]
I don't think it's the best chance. Panenkas are about 50-50 and normal penalties are about 70%-30%. And most of that 30% is missing the goal completely. If you go hard either side and don't miss the goal it's almost 100% no matter if the keeper dives the right way.
Then there are strikers like Lewandowski who wait for keeper to decide and go the other way [2]. This is all about developing a subconscious routine and doing it mechanically without thinking. You have no time to consciously process the data and choose the other side.
[1] https://www.youtube.com/watch?v=CWBBlpyDfUI [2] https://www.youtube.com/watch?v=vrXoQKmZui8
This may be different in recreational contexts, as professional keepers dive frighteningly quickly, and are very good at reading the body language of the PK taker.
But there's also the option of taking a normal run-up and blasting it straight down the middle. No keeper is going to be able read that since there's nothing to disguise. And if they dive, it's going too fast for the keeper to recover and save.
The keeper is biased toward action. If they just stand in the center and don't dive they'll be blamed for not even trying. So a hard, fast penalty down the center has pretty good odds of succeeding.
For the uninitiated, a split-step "hop" allows the defender to be uncommitted at the instant of your opponents strike; it provides an equal capacity to move any particular direction, as momentum is removed from the equation.
* Rock and scissor are both thrown at 35%, with paper at 29.6%. The article suggests throwing paper to exploit that, but that makes no sense, since you will win 35% lose 35% and draw 29.6%. Rock on the other hand wins at 35%, draw 35% and lose 29.6% https://www.psychologytoday.com/us/blog/the-blame-game/20150...