> A simple blogging platform I built out of frustration with other tools

I like this phrasing. Many of the best things are made out of frustration - it might be one of the most important building materials for software.

‘Cool blogging platform! What’s it built out of?’

‘Frustration’

Definitely better than building one out of fear, anger or greed.

Actually, in some seriousness, I think stackoverflow was built out of anger - and used that to clearly define what their differentiators and value proposition were. So maybe hanging on to that original motivation could be an important part of setting out what makes this different.

Anyway, congratulations on launching.