It's easy to see why this is happening too. Internal voices in fraud are drowned out by voices in growth who exclaim about the hit to revenue and conversion rate.
I get to evaluate the product physically before I buy it at the dollar store. Some of the trash I get from Amazon I can tell is crap the second I open the box.
I've seen sellers try to match on more searches by mentioning what their product isn't, along the lines of Brand new replacement widgets (NOT original ACME widgets).
> Obviously working around massive limitations in discoverability.
That's the result of competition, rather than search-engine limitations, no?