This isn't meant to stand up to scrutiny (as has already been pointed out). What it is meant to do is generate cred for Diesel, the fashion label gunning for a rebellious image that created (or more accurately paid for the creation of) this. It's mashup-as-advertisement.

This may come as a surprise given the lack of a Disel logo anywhere on the site but this is where something odd happened.

This was available via http://www.bestupidatwork.com/ Now it isn't. Something happened, some kind of dispute or question of ownership and now it's gone but turned up at a different URL. Sans branding.

Either that or two people just happened to make exactly the same tool within a week of each other and one got pulled for some utterly unrelated reason but I'm running with Occam's Razor on this one.

See: http://www.adweek.com/adfreak/diesel-makes-facebook-look-exc... http://www.theatlantic.com/technology/archive/2011/06/hide-y...