2018 statistics (for completeness' sake):
~80 % on books; a bit more than a half on e-books; often used for university textbooks
~9 % on concerts
~7 % on cinemas
1.6 % on music
1 % theatre and dance
0.3 % museums
0.3 % cultural events
-- https://www.ilpost.it/2018/06/20/bonus-cultura-editoria-ital...